Job Description

Posted 3 weeks ago

A Data Analyst is required for collecting, analysing, and interpreting data to help drive business decisions. They focus on market trends, sales performance, customer behaviour, and operational efficiency.

Key Responsibilities:

1. Data Collection & Management

* Gather and clean data from various sources, including sales reports, website analytics, CRM systems, and customer feedback.

* Maintain databases and ensure data accuracy and consistency.

* Work with different teams (marketing, sales, supply chain) to collect relevant business data.

2. Sales & Performance Analysis

* Track and analyse sales trends for kitchen and bathroom products.

* Identify best-selling products, seasonal trends, and underperforming items.

* Provide reports on revenue, profit margins, and customer buying patterns.

3. Customer & Market Insights

* Analyse customer behaviour, demographics, and preferences to improve product offerings.

* Study competitor pricing, promotions, and market positioning.

* Conduct market research to identify opportunities for new product launches.

4. Operational & Supply Chain Analysis

* Assess inventory levels and forecast demand to prevent overstocking or shortages.

* Analyse supplier performance, lead times, and procurement efficiency.

* Optimize logistics and delivery data for cost reduction and efficiency.

5. Digital & E-commerce Analytics

* Monitor website traffic, conversion rates, and customer journey analysis.

* Evaluate digital marketing campaigns (SEO, PPC, email, social media) and ROI.

* Identify areas for website improvements to enhance user experience and sales.

6. Reporting & Visualization

* Create dashboards and reports using Excel, Power BI, Tableau, or similar tools.

* Present findings to management and stakeholders with clear insights and recommendations.

* Automate data reporting to improve efficiency and accuracy.

7. Forecasting & Business Strategy Support

* Use predictive analytics to forecast sales, demand, and market trends.

* Support pricing strategies by analysing cost structures and competitive pricing.

* Assist in financial modelling and budgeting for future business growth.

Key Skills Required:

✅ Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau)
✅ Strong understanding of kitchen & bathroom product sales and market trends
✅ Experience with e-commerce analytics (Google Analytics, Shopify, etc.)
✅ Knowledge of CRM and ERP systems (Salesforce, SAP, etc.)
✅ Strong problem-solving and critical thinking skills
✅ Excellent communication skills for presenting insights