
Data Analyst
Job Description
A Data Analyst is required for collecting, analysing, and interpreting data to help drive business decisions. They focus on market trends, sales performance, customer behaviour, and operational efficiency.
Key Responsibilities:
1. Data Collection & Management
* Gather and clean data from various sources, including sales reports, website analytics, CRM systems, and customer feedback.
* Maintain databases and ensure data accuracy and consistency.
* Work with different teams (marketing, sales, supply chain) to collect relevant business data.
2. Sales & Performance Analysis
* Track and analyse sales trends for kitchen and bathroom products.
* Identify best-selling products, seasonal trends, and underperforming items.
* Provide reports on revenue, profit margins, and customer buying patterns.
3. Customer & Market Insights
* Analyse customer behaviour, demographics, and preferences to improve product offerings.
* Study competitor pricing, promotions, and market positioning.
* Conduct market research to identify opportunities for new product launches.
4. Operational & Supply Chain Analysis
* Assess inventory levels and forecast demand to prevent overstocking or shortages.
* Analyse supplier performance, lead times, and procurement efficiency.
* Optimize logistics and delivery data for cost reduction and efficiency.
5. Digital & E-commerce Analytics
* Monitor website traffic, conversion rates, and customer journey analysis.
* Evaluate digital marketing campaigns (SEO, PPC, email, social media) and ROI.
* Identify areas for website improvements to enhance user experience and sales.
6. Reporting & Visualization
* Create dashboards and reports using Excel, Power BI, Tableau, or similar tools.
* Present findings to management and stakeholders with clear insights and recommendations.
* Automate data reporting to improve efficiency and accuracy.
7. Forecasting & Business Strategy Support
* Use predictive analytics to forecast sales, demand, and market trends.
* Support pricing strategies by analysing cost structures and competitive pricing.
* Assist in financial modelling and budgeting for future business growth.
Key Skills Required:
✅ Proficiency in data analysis tools (Excel, SQL, Power BI, Tableau)
✅ Strong understanding of kitchen & bathroom product sales and market trends
✅ Experience with e-commerce analytics (Google Analytics, Shopify, etc.)
✅ Knowledge of CRM and ERP systems (Salesforce, SAP, etc.)
✅ Strong problem-solving and critical thinking skills
✅ Excellent communication skills for presenting insights
Job Summary

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