Job Description

Posted 5 hours ago

CRM Marketing Specialist
Location: Fully Remote (UK)
Employment Type: Permanent
Salary: £50,000 – 70,000 per year

A global data and AI company is partnering with a leading international sports league to hire a CRM Marketing Specialist to join their Fan Engagement Marketing team.

This is an exciting opportunity for a data-driven CRM marketer to work on large-scale fan engagement campaigns across international markets, using enterprise marketing automation tools, personalization technology, and advanced analytics.

You’ll play a key role in delivering lifecycle marketing campaigns that drive fan acquisition, engagement, and retention across multiple channels including email SMS and push notifications

The Role
As CRM Marketing Specialist, you will contribute across the full CRM lifecycle, from campaign planning and journey design through execution, measurement, and optimization.

Working closely with Marketing, Data & Analytics, MarTech, Product Marketing, and external vendors, you will help deliver highly personalized campaigns powered by fan data and insights across all channels

The day-to-day tasks for the Marketing specialist include:

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Build and execute CRM campaigns across email, SMS, and push channels

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Develop audience segmentation strategies and campaign workflows

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Implement personalization and dynamic content strategies

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Run A/B and multivariate testing to improve engagement and conversion

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Optimize lifecycle campaigns such as onboarding and reactivation journeys

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Monitor performance metrics and produce actionable insights

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QA campaigns and templates prior to deployment

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Collaborate cross-functionally to deliver campaigns aligned to business goa

It is essential for the CRM marketing specialist to have:

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3–5 years of CRM, lifecycle marketing, or marketing automation experience

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Experience with enterprise marketing automation platforms (Adobe tools, Marketo, or Salesforce Marketing Cloud)

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Experience executing CRM campaigns end-to-end

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Strong understanding of CRM KPIs, testing, and reporting

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Working knowledge of HTML for email template editing

It would be ideal but not essential for the CRM marketing specialist to have

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Experience in fan engagement, media, entertainment, or sports marketing

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Ability to speak German or Portuguese

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Experience with tools such as Epsilon PeopleCloud, Movable Ink, or Attentive

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Interest in sports

Reasons to apply include

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Competitive salary and bonus

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Private healthcare and income protection

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Pension scheme

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Employee Stock Purchase Plan

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Learning and development opportunities

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Retail discounts and cycle scheme

First round interviews are now being booked, send in your CV for a confidential discussion