Marketing Nurture Specialist

Full Time Delaware IT Job Pro UK

We believe this is an exceptional opportunity to implement my client's current inbound and outbound marketing initiatives. In this role, you will have a significant impact on the growth of the organisation by executing both long-term and short-term marketing strategies. This is a great position for someone looking to make a real difference and advance their career.


Inbound Activities:

Assist with current content marketing activities including creation of emails, webinars, e-books, blog posts, case studies, data sheets, brochures, social media posts, and website content to drive inbound traffic
Create or enhance existing nurture campaigns with the aim of moving buyers along the buyer's journey
Relationship Building:

Build relationships with inbound leads through follow-up phone calls and interactions to build trust and move them along the buyer's journey
Qualify leads into marketing qualified leads (MQLs) and pass over to account executives for follow up
PR/Event Coordination/Promotion:

Assist with all planning and coordination of all of my client's events and trade shows.
Assist in identifying media relationship opportunities and submit the organisation for awards, speaking engagements and other thought leadership activities
Database and Campaign Management:

Ensure that leads are in the right nurture campaigns using automation tools
Manage marketing database to ensure accuracy
Track campaign performance using marketing automation system and identifying ways for improvement
Required Qualifications:

2-4 years of marketing experience in a B2B technology company or equivalent experience
Bachelor's Degree in marketing, business or related field
Proven ability (supported by work samples) in the development of high-quality, compelling content marketing.
Attention to detail and an eye for quality
Exceptional written and verbal communication skills a must
Have knowledge and understanding of the entire inbound marketing methodology and how to apply it to a long-term marketing plan
Skills needed:

Comfortable on the phone
Experience with Marketing Automation software such as Pardot, Hubspot, Eloqua, etc.
Experience with Salesforce CRM
Experience WordPress CMS or another CMS such as Drupal or Joomla is a plus
Passion for technology is a MUST
Experience Adobe Creative Suite (Photoshop, InDesign, and Illustrator) is a plus
Job Type: Full-time

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